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Higher Education Conversion Rates Vary Based on What You’re Selling and How...
Online Higher Education Conversion Rates Are Climbing Although higher education conversion rates were flat across all program types between Q2 2016 and Q3 2016, the conversion rate for online programs...
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Affiliate PPC Leads and Hot Transfers Underpriced
When Factoring Average Cost and Conversion Rates, Higher Education Affiliate PPC Leads and Hot Transfers Were Underpriced in Q3 2016 The overall cost per lead (CPL) for third-party higher education...
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15 Top Higher Education Programs – Q3 2016
Based on Q3 2016 Conversion Volume The 15 top higher education programs based on share of conversions (SOC) in Q3 2016 made up 57.5% of all higher education lead volume and 56.2% of all conversions,...
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Just Released! The Long Awaited Sparkroom 2016 Year-End Higher Education...
The highly demanded Sparkroom 2016 Year-End Review was published yesterday and is filled with lots of valuable information regarding the inquiry generation and student recruitment activities of higher...
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Can You Guess the Top 3 Converting Higher Education Media Channels?
In 2016, 80% of all higher education conversions came from just three media channels. Do you know which channels drove such significant volume? Read on to find out. #1 Converting Channel for Higher...
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6 of Top 10 Higher Education Programs in 2016 Were Healthcare Related
According to the Sparkroom 2016 Year-End Higher Education Inquiry Generation Review, today’s higher education student is more interested in a career in business or health than any other field. In fact,...
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Share of Volume & Conversions for Online-Based Programs Increased
Inquiry volume for online programs was up 9.9% quarter over quarter (QOQ) in Q1 2017 and up 8.6% YOY, according to the Sparkroom Q1 2017 Higher Education Inquiry Generation Review. Volume for online...
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Health Professions Continues As Leading Program Category in Q1 2017
According to the Sparkroom Q1 2017 Higher Education Inquiry Generation Review, Health Professions and Related Programs maintained its stronghold as the top program category. A quick look at the top 20...
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Third-Party Hot Transfers Continue to Turn Up the Heat
Are you maximizing the hot transfer channel? The share of volume (SOV) for all third-party inquiries warmed up a bit to 55.5% during Q1 2017, according to the Sparkroom Q1 2017 Higher Education Inquiry...
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3 Reasons Associate Degree Demand is on the Rise
Associate degrees seem to be growing in popularity among prospective students. According to the Sparkroom Q2 2017 Higher Education Inquiry Generation Review, since 2016 and throughout the first half of...
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